If you are considering to buy an aged domain, you can be sure that it is an ideal strategy if you are building a new website. The benefit, that is immediate, is coming form the reputation that can be established previously, where the older is considered as better.
The primary reason for giving the priority to an aged domain is that reputation and the traffic might have already been set. Caution is required to determine if any effort has been put into developing the site, of course if it exists, or if it is just a domain name.
You have to know that aged domains are available and their prices are various. That is because of the determination by the intrinsic value. If you are the one that is working on development of a new site, an aged domain may assure you to be much ahead of the competition. In this case, you have to develop inbound links. For site traffic, you don’t have to worry, because it is already completed. The difficulty is in determining the value of the links and how to make use of the traffic efficient.
There are several sites that represent places where you can buy already established domains in your category. Before that, it is necessary to examine the link profile. It is on you to determine if the inbound links are appropriate and if they are able to send the right type of visitors at the moment when quality becomes more important than quantity.
If everything is just as it should be, in the right order, the next thing that should be done is to direct the traffic from the old domain to the new one, so that you can make use of the traffic. It all should be done discreetly because search engines don’t like redirects and not much value is passed on redirects, generally. You should not expect to receive credit from already expired domains.
A real benefit of aged domains can be derived. It is where the domain gets transferred or if it is a case when a website is sold or bought. If you have in mind to control the site in the same way, no matter if there was a new registration, it is possible that the credit for the existing link profile should continue.
There is another option of using an aged domain and it requires some more effort, but the result can have a positive impact on site performance. The old domain can be set as a micro site. Much of the value with the established micro site can be passed to the main site. In this case, reputation wouldn’t be affected, but more effort is needed to maintain two websites.
The last option is to rebuild your site on the old domain. In this case, you do not have to worry about reputation, because there is a benefit of using an already established reputation.
The good thing about getting aged domains is that it might be ranked very well based on its history.